About Vantage Hotels

Vantage Hotels was started in 1999 with a simple mission: to give hotel owners an alternative to the high fees and onerous mandates of traditional brands, allowing hard-working hoteliers the chance to keep more of their money and enjoy the pride of ownership.

Initially launched with one brand, Americas Best Value Inn, Vantage quickly grew to offer brands across the economy and midscale lodging segment.

Lexington Inns & Hotels, Jameson Inn, Americas Best Value Inn, Canadas Best Value Inn, Country Hearth Inn & Suites. Throughout the company's growth, each of these brands has remained true to that early mission. Today, these brands offer members low fees and straightforward contracts, brand standards with a purpose, and A Voice and A Vote® in the brand's direction. The Freestyle® model has become a hallmark of the hospitality industry, allowing hotel owners the best of both worlds - the resources of a hotel franchise and the freedom of a membership, ensuring that brand members are truly "In Business for Themselves, Not by Themselves."

In 2016, the brands and brand operations of Vantage Hotels became part of Red Lion Hotels Corporation. Like Vantage, RLHC is a leader in providing innovative solutions to hoteliers. Through the combination of these two companies, brand members and franchisees will have access to more innovative brands, technology and franchising models than ever before.